iOS 11 App Previews: The Complete Guide to leveraging video on the App Store!

With iOS 11, apple is showcasing app previews more prominently by auto-playing the preview videos everywhere on the app store including their home page, search pages, and app landing pages.

Check out this great article linked below which provides excellent guidelines for app developers to take advantage of the new changes.

Source: The Complete Guide to leveraging video on the App Store